Situation
Your organization wants to raise money for flood victims in central Vietnam. There are three fundraising methods:
- Option A: Organize a charity concert with local artists
- Option B: Launch an online crowdfunding campaign
- Option C: Hold a charity auction of donated items
Gợi ý thảo luận
| Option | Ưu điểm | Nhược điểm |
|---|---|---|
| A. Charity concert | Thu hút đông người; tạo sự kiện đáng nhớ; quảng bá rộng | Chi phí tổ chức cao; logistics phức tạp; rủi ro thời tiết |
| B. Online crowdfunding | Chi phí thấp; tiếp cận rộng; minh bạch; dễ chia sẻ | Nhiều chiến dịch cạnh tranh; "donor fatigue"; khó tạo niềm tin |
| C. Charity auction | Có thể thu được số tiền lớn; hấp dẫn; đóng góp hiện vật | Cần sưu tầm vật phẩm giá trị; đối tượng hạn chế |
Bài trả lời mẫu
"All three methods could be effective, but they have different strengths. Option A — a charity concert would generate excitement and media attention. If we can invite well-known local artists, we could attract a large audience. Ticket sales combined with on-site donations could raise substantial funds. The main concern is the high organizational cost — venue rental, sound equipment, and artist fees could eat into our fundraising total.
Option B — online crowdfunding is the most cost-effective approach. Platforms like GoFundMe or local equivalents allow us to reach thousands of potential donors nationwide. We can share the campaign on social media with photos and stories from affected areas. However, there are so many online campaigns competing for attention that ours might get lost.
Option C — a charity auction could raise large amounts per item, especially if we secure unique donations like artwork or celebrity-signed memorabilia. It creates an exciting event atmosphere. However, it targets a relatively wealthy audience, limiting participation.
I'd choose Option B — online crowdfunding — supplemented by heavy social media promotion. The low cost means almost all donations go directly to victims. We can use compelling storytelling with videos and updates to build trust and encourage sharing."
Từ vựng nổi bật
- generate excitement — tạo sự hào hứng
- substantial funds — số tiền đáng kể
- cost-effective — hiệu quả về chi phí
- donor fatigue — mệt mỏi từ thiện (quyên quá nhiều)
- compelling storytelling — kể chuyện hấp dẫn